You pretty much have to have been living under a rock for the past several years to have missed the ascension of Sram's to the top level of competition in the road market. Over the past year, I have had the privilege of running into some of the guys at Sram at some industry events, even riding with a few of the marketing and product development guys this past summer. I recently found a cool website/blog run by Sram that chronicles all the successes of teams and riders sponsored by Sram. check it out @
http://www.theroaddiaries.com/?page_id=16
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